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Mobile product demonstration experiences

If they try it
and they buy it?

This is for you.

Private, mobile showrooms that bring your product to the people who matter most. No crowded booths. No accidental endorsements. Just real demos that convert.

0%
of marketers say their company fails to convert event leads
higher conversion from interactive demos vs. static displays
0 min
average time a visitor spends at your $15K booth
Show Me What This Looks Like
Or just call: (480) 329-5250
See the Numbers ↓

Your booth does one thing. You need something that does six.

Booths put your brand on the floor. That's real, and it matters. But the booth format has structural limits that no amount of spending fixes. These aren't complaints. They're measurements.

$0
All-in cost for a standard 10×10 booth. And that's before you factor in the leads that never convert.
Total spend runs 3× the floor space rental when you include build, travel, drayage, union labor, staffing, and the 20% budget overrun that characterizes most exhibitor experiences. A $5,000 booth space becomes a $15,000–$25,000 commitment per event.
3–5 seconds
How long attendees take to decide if your booth is worth stopping at.
An attendee spends 5.5 hours total on the show floor, visits ~18 booths, and allocates about 13 minutes per exhibit. Your $15,000 investment competes for a glance in a hallway of noise.
Only 6% confident
The percentage of exhibitors who feel confident they can convert booth leads into sales.
94% of marketers believe their company fails to convert event leads into opportunities. And yet 54% admit they keep exhibiting primarily because competitors are present, not because of demonstrated ROI.
40% never follow up
Four in ten exhibitors never contact their leads after the event.
The ones who do follow up wait 3–5 days, long after the moment of interest has passed. Only 1 in 7 badge scans becomes a priority lead (14% quality rate), and only 5–10% of those actually convert to sales.
$112 per lead
Average cost per trade show lead. 5× more expensive than digital channels.
Compare that to $19 on Facebook or $25 on Instagram. The trade show lead is theoretically higher quality (81% of attendees have buying authority), but the conversion infrastructure to capture that quality barely exists in a booth.
The photo problem
Speakers and VIPs avoid the vendor hall because being photographed becomes an implied endorsement.
Under the FTC's 2023 updated Endorsement Guides, companies can be held liable for endorsements even when the endorser acts independently. Photos, tags, and social posts all count. Speakers stay in VIP lounges specifically to avoid this, which means your most valuable potential demo never happens.

Six things a 10×10 can't deliver. A van can.

This isn't a criticism of booths. It's a description of format limits. A booth is an open square on a crowded floor. Some things require a different kind of space entirely.

Private VIP Demos
Speakers and practitioners won't try your product on a crowded floor. A private invitation gets them in the van, on their terms, with no cameras.
Full-Session Experiences
PEMF takes 20 minutes. Saunas need heat-up time. Cold plunges need a changing room. A van gives your product the time and environment the demo actually requires.
Controlled Environment
Red light panels need darkness. Neurofeedback needs silence. Saunas need heat containment. You can't control a convention floor. You can control a van.
Consent-Based Endorsements
The FTC now holds companies liable for implied endorsements from photos. A private mobile space is where endorsement terms get negotiated properly, not accidentally.
365-Day Visibility
A booth sits in a crate between events. A wrapped van is a moving billboard in traffic, parked at gyms, at farmers markets, outside conferences. Awareness doesn't stop when the event does.
Head-to-Head Showdowns
Five cold plunges. Four electrolyte brands. Side-by-side comparison in a controlled setting. No booth on earth offers this. The van was built for it.

If you have a booth, we make your event investment close. If you don't, we might be everything you need.

Nobody built this before because the event industry makes its money selling booth space. We don't work for them. We work for the brands who need their event investment to actually convert.

Booth Alone
$25,000 all-in
50 conversations
3 buy
$8,333 per sale
Van Alone
No booth cost
30 private demos
8 buy
Higher close rate
Booth + Van
Booth holds the floor
Van closes the deals
11 buy
Best of both
Demo Vans wins in two of three scenarios and strengthens the third.

A private showroom that goes where your buyers are.

Demo Vans are branded, climate-controlled mobile spaces built around hands-on product experiences. We travel to the events, pop-ups, and communities where your customers already gather, and we go places booths can't: gyms, parking lots, neighborhoods, corporate campuses, farmers markets, and every mile of highway in between.

Private & Controlled

No crowd noise. No competing booths. No unsanctioned photos. A calm, professional environment where VIPs, speakers, and practitioners feel comfortable trying your product on their terms.

Conversion-First Design

Every van is designed around the demo experience your product needs. Full sessions, not 13-minute drive-bys. Proper setup, proper time, proper environment. People try it. People feel it. People buy it.

Routed Like a Tour

Each van runs a line: a strategic route hitting events, communities, and high-value locations over weeks or months. Your product doesn't show up at one event. It shows up everywhere that matters.

Always Working

Even parked, your wrap is visible. QR codes drive traffic. The vehicle is a moving billboard that also happens to close sales.

My introduction to cold plunging came at a biohacking conference, where I took my first ice bath. The experience was invigorating enough that I decided then and there to make it a regular part of my life.

This is how high-ticket wellness products convert: through immersive, physical experience. Not through a brochure. Not through a badge scan. Through feeling. A Demo Van creates the conditions for that moment at every stop on the line.

Choose the model that fits your brand and budget.

The Dedicated Line
Your brand. Your van. Your route.
A fully wrapped, single-brand mobile showroom traveling a custom route of events and activations. You own the experience end to end.
Ideal for brands with $1M+ event budgets looking to replace 6–10 traditional booth activations with something that actually converts. The vehicle becomes yours: your branding, your interior buildout, your demo flow.
Full vehicle wrap in your branding
Custom interior buildout for your products
8–12 event route per season
Trained demo staff or bring your own team
Between-event visibility as a mobile billboard
VIP invitation system for speakers and practitioners
The Showdown
Think you make the best one? Prove it.
Five cold plunges. Three red light panels. Four electrolyte brands. Visitors try them all side by side and pick their favorite. Pepsi built a decade of market share on this format. It works.
Here's the game theory: if you sign up, you get to prove your product wins when people actually experience it. If you don't sign up, your competitor will, and their name is on the van instead of yours. The brand that opts out looks like it's afraid to compete. The brand that wins gets reactions, rankings, video content, and social proof that no ad budget can manufacture.
Controlled comparison environment
Content-generating: live reactions, rankings, video
Category-wide brand visibility
Audience votes and real-time results
Costco sees 71–600% lift on sampling days
Perfect for consumables, supplements, and any product with competitors

High-ticket. Experiential. Impossible to demo in a booth.

The strongest fit is products that require physical immersion to understand, plus consumables that convert through guided tasting when someone is already engaged.

Cold Plunges

$3,000 – $22,000
Conversion happens in the water. Requires changing space, towels, drainage, and privacy impossible in a booth.
The Demo Van provides the complete experience: changing area, temperature control, towels, privacy, and the calm environment that lets someone actually feel the physiological response. Brands like Plunge, Morozko Forge, and Ice Barrel all benefit from this format.
Perfect fit

Infrared Saunas

$3,400 – $20,000
Most buyers purchase without ever sitting in one first. We change that.
Saunas need heat-up time, controlled environment, and real session length. A Demo Van can run continuous sessions at proper temperature, letting people feel the far infrared difference that no spec sheet can communicate.
Perfect fit

Hyperbaric Chambers

$5,000 – $150,000
Large, intimidating, misunderstood. Buyers need to experience the pressure change firsthand.
For mild hyperbaric (1.3–1.5 ATA) chambers in the general wellness range, a Demo Van offers the space, calm, and time for a proper introductory session. The intimidation factor drops fast in a guided, private setting.
Perfect fit

PEMF Systems

$6,000 – $10,000+
Subtle effects require 15–30 minutes of calm focus. The opposite of a convention floor.
PEMF's value is felt, not seen. A quiet, electromagnetically clean mobile environment lets someone lie down on a mat for a real session and walk away understanding what the technology does to their body. Companies like Pulse PEMF and BEMER need this format.
Strong fit

Red Light Therapy

$1,200 – $8,400
Full-body panels need darkness and stillness. A Demo Van provides the real session environment.
Joovv, PlatinumLED, and others compete on irradiance and coverage, but the buyer needs to stand in front of the panel in proper conditions to feel the difference. A darkened Demo Van section with a full-body array is the demo experience these brands can't create on a show floor.
Strong fit

Functional Superfoods

$20 – $120 / unit
Mushroom coffee, adaptogens, collagen, nootropic blends. Consumables that convert through guided tasting when someone is already engaged.
Costco sees 71–600% category sales lift on sampling days. Consumables are the perfect Curated Van partner for hardware. Someone finishes a cold plunge session, you hand them a functional recovery drink at peak receptivity. In Showdown mode, five mushroom coffee brands go head to head. The old Pepsi Challenge was a consumable. This format was built for taste.
Perfect fit

Electrolytes & Supplements

$15 – $80 / unit
LMNT, Drip Drop, AG1. The category is crowded. Head-to-head tasting in a Showdown van settles the debate.
Supplement brands spend heavily on influencer marketing and events but rarely get controlled comparison moments. The Showdown tier lets the product win on taste and experience rather than marketing spend. Every brand wants in because opting out looks like they're afraid to compete.
Strong fit

Neurofeedback & Brain Tech

$250 – $10,000+
Requires quiet, electromagnetic cleanliness, and focused attention. The opposite of a vendor hall.
Devices like Muse, NeurOptimal, and clinical neurofeedback systems need a calm environment where the user can focus for a real session. Background noise and booth interruptions destroy the experience that sells the product.
Strong fit

Compression & Recovery

$1,000 – $3,000
Normatec boots, sequential compression. People need to feel the squeeze and the rhythm.
Compression therapy is a natural Curated Van pairing with cold plunges and saunas, creating a full contrast therapy recovery circuit in one mobile space. The combo experience sells multiple products simultaneously.
Good fit

Two tools. Different strengths.

What the Booth DoesWhat the Van Does
Primary strengthFloor presence, brand visibilityPrivate demos, same-day conversion
Visitor time13 min average, 3-5 sec to stop20–30 min private sessions
EnvironmentOpen, noisy, high-trafficQuiet, controlled, private
VIP / speaker accessRarely visit the floorInvitation-only, no photo risk
Conversion pathBadge scan → 40% never follow upTry it, feel it, buy it. Same day.
Awareness reachShow floor for 2–3 daysMoving billboard 365 days/year
LocationsConvention center onlyEvents, gyms, pop-ups, parking lots, neighborhoods
Cost per lead$112 averageHigher quality, lower cost
Product showdownNot possibleHead-to-head comparison built in
Run one. Run both. The van works either way.

We route to the events that matter.

Demo Vans follow the biohacking, wellness, longevity, and health conference circuit, plus pop-ups, gyms, corporate wellness, and community activations year-round.

A4M LongevityFest
Las Vegas · 5,000–8,000+
BEYOND Biohacking Conference
Austin · 4,000+
Biohackers World
LA · Chicago · Miami
RAADfest
Scottsdale · 800–1,500
Health Optimisation Summit
London · Austin · 2,500+
Hack Your Health (KetoCon)
Tampa · 2,000–4,000
Ultimate Wellness Conference
Miami · Invite-only
IFM Annual Conference
San Diego · 1,000+
HLTH Conference
Las Vegas · 12,000+
Pop-ups · Gyms · Corporate
Year-round · Nationwide

See what a Demo Van
looks like for your brand.

BUILT FOR BRANDS LIKE PLUNGE · JOOVV · THERABODY · CLEARLIGHT · LMNT · BEMER · HYPERICE

Tell us what you sell, where you show up, and what your demo needs. We'll come back with a plan, a route, and the math.

Prefer to talk? (480) 329-5250